Even if you don’t have the time to write all the content for your eCommerce store blog, you can still get the content you need by hiring a ghost blog writer. Basically, this is an individual who will come in, write the posts, and then post them to your blog under your name. You, of course, have the option to review and edit all the content to make sure that it is in line with your desires. But the writer does the heavy lifting for you.
For many eCommerce store owners, this concept may seem strange. Some people even have ethical issues with ghost writers. If you are all right with the concept of someone drafting the content for your blog though, hiring a writer to prepare the content can give you a great advantage.
Organization Skills
A ghost writer running a blog for an eCommerce store has a little more responsibility than a general ghost writer. When paired with an eCommerce store, it’s important for the blog posts to coordinate with key events and sales. This way, you get the greatest exposure from the websites. This requires organization abilities, and good organization will make it easy for the writer to pair up the articles with your eCommerce marketing strategy and ecommerce tips.
Timely Communication
One of the first things you should look for in your writer is timely communication. The first test is when you contact the writer and the speed at which he gets back to you. While you should not be surprised if it takes him a few hours, he should respond fairly soon. The writer you hire needs to be someone who will get back with you in a timely fashion.
Good Writing Skills
Obviously, the writing skills are one of the most important things. Don’t be fooled into thinking that the degree is what reveals the best writing skills. Actually request a sample and take a look at what the writer has done in the past. This will be your best marker for success with the blog posts. Ideally, you should request samples from work that was similar. If, however, the writer you’re working with has never had a job like this before, you can get an idea of the writing skills by asking for a couple sample posts. Do be prepared to pay for those sample posts.
Dependability
Another trait that is quite important is that the writer must be dependable. You need to be able to rely on that writer and know that you will get good content at the time promised. You’ll be relying on his timeliness. One of the ways that you can check this out is by asking for references. It will be one of the things that past employers will be certain to remember. If there are no references, then the only way that you can evaluate the writer’s dependability is to enter into a trial phase.
